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Fleur't Lingerie


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Fleur't Lingerie

Need an alternative to mainstream lingerie, with the ultimate in comfort and fit?

Something fresh, flirtatious, and feminine?

Something that feels buttery soft against your skin and removes the worry of panty lines?

Nancy Yoo has developed just that in her line of Fleur’t lingerie.

Yoo was attending UCLA earning her doctorate in Asian America Literature while selling lingerie on the side. Not content to just sell lingerie, she began creating her own designs, working out of her garage. Her first collection of Fleur’t lingerie was launched in the fall of 1999. Her popular boyshorts sit low on the hips, giving a snug fit without a tight waistband.

The LuLu boyshorts are the bestsellers in the Fleur’t line. They have the perfect balance of a super-soft cotton basic and the flirty femininity of lace. The stretchy micro-fiber low-rise hipster style has a wide, flat, lacey band that doesn’t bulge, bind, or shift around. Yoo always uses materials that stretch gently and softy, conforming to a variety of body types. In Yoo’s own words, “We are a line about love.”

Fleur’t panties and camisoles are accented with delicate embroidery, whimsical appliqués, or unadorned. They are available in a rainbow of colors to suit your mood or your wardrobe. And all are cute and flirty!

Devoted Fleur’t fans include Liv Taylor and Kate Moss. Fleur’t has also been featured in Oprah’s magazine O, as well as fashion shopping magazine Lucky.

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Designer Highlights


Designer Nany Yoo is anything but average. She spent her life playing keyboards in a rock band, developing a talent for photography, and studying literature in grad school. In the midst of all this, Yoo decided she could satisfy some of her own needs and help a lot of women by creating intimate apparel. She poured her attention to detail into the beautiful Fleur’t line, creating pieces perfect for special occasions or everyday needs.

Fleur’t lingerie always gets you in the mood. Between the camisoles, boyshorts, and thongs, Fleur’t is the lingerie line women love to love. Boutique lingerie brand Fleur’t is found selectively in Los Angeles, New York, Chicago, St. Barthelemy, and Tokyo.

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