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BCBG MaxAzria
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 Designer Max Azria has good style and good taste, as the name of his company attests. While “Bon Chic, Bon Genre,” is French for Good Style, Good Attitude, the acronym really stands for much more. It is the spirit that has built the BCBG MaxAzria brand into an international powerhouse, complete with 273 retail boutiques worldwide (202 in the United States). Created 16 years ago by the Tunisian-born, Paris-raised, Los Angeles-residing designer Max Azria, the BCBG brand redefined the designer category with a contemporary fashion collection at affordable price points. Since then, the growing lifestyle brand has expanded with a diversified portfolio of brand extensions, all embodying a European spirit sprinkled with international flair for the chic woman. Currently, the company’s repertoire includes: BCBG MaxAzria Collection, MaxAzria Atelier, BCBGirls, To The Max, Parallel, Max & Cleo, and Herve Leger. The BCBG brand is a critically acclaimed, award-winning collection with a loyal following from Hollywood 's top celebrities. This fashion powerhouse has evolved into one of the hottest names in the fashion industry today.
Designer Highlights BCBG never gets fashion wrong! Every season, BCBG MaxAzria brings to the table delectable designs that a girl just can’t live without! With beautiful tailoring and details, BCBG clothing is great for a professional who wants a suit with some character and femininity. For those ladies looking for a knockout dress for that special occasion, season after season BCBG brings forth some of the most fluid and feminine styles available. |
