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BCBGirls
 Another great line from designer Max Azria, BCBGirls focuses primarily on shoes and accessories for ladies and women. Sexy and sophisticated, BCBGirls produces numerous colorful pumps, wedges, heels, and flats – something for every outfit! Max Azria added BCBGirls to his fashion empire after seeing huge success with his BCBG MaxAzria designer line. Named by his wife, Lubova, the BCBG comes from the French phrase bon chic, bon genre – slang for “good style, good attitude.” His exclusive collections are carried in a minimal number of boutiques around the world, and continue to be undone with fashion extremes with the likes of loose linens, ruffled faille, and embroidered frocks. His glamorous shoes in every color complement his soft and silky dresses, while proving to be fashion statements in their own right. Born in Tunisia in 1948, Max Azria later ended up in Paris as a teen. He initially studied acting, but later began designing womenswear. Upon moving to the United States, he initially opened a concept store named Jess, selling his own affordable French fashion to the Hollywood crowd. Since its launch in 1989, the BCBG line has grown to include sibling brands like BCBGirls, spreading his style to shoes, handbags, sunglasses, swimwear, and menswear.
Designer Highlights A master of distilling everything cute and wearable in seasonal trends, Max Azria has brought colorful and cute couture to the world of shoes with his BCBGirls line. Targeted towards young and youthful ladies and girls, BCBGirls follows the same style guidelines of the BCBG empire, bringing wistful and playful elements to its seasonal collections of shoes, clothing, and accessories. |
