Ben Sherman was the Mod God. The man, who started making shirts from a small, back street factory in Brighton, went on to dress the Swinging Sixties and became the King of Carnaby Street.
Since 1963, when founder Arthur Bernard Sugarman started the line of laid-back, button-fronts and The Beatles, The Who, and even the glammed-up Stones strutted before screaming teens clad in them, the shirts have signified a sort of rebel-prep hipness. Ben Sherman slowly but surely is becoming the uniform for today's rock and roll ruling class.
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