Founded in Santa Monica, California, in 1991, by Dick Cantrell, this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll down yoga pant from HardTail is still the top selling product because of its enduring cut and shape that flatters any body. HardTail was conceived on the notion of premium tee-shirts with tattoo-inspired designs evoking that inner rockstar. The evolution of mobility, spirit, and color had begun. In 2004, the company began manufacturing a high-end denim line built on the same tenants of quality, style and comfort—you really want to live in these pants.
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