Melanie Greensmith started off selling hard-to-find imports from the U.S and U.K, but also began designing her own collections. Her personal designs soon attracted more attention than the imports, and the label quickly took off.Wheels & Doll Baby has been described as everything from Posh Punk and Parisian Scruff, to old world movie star glamour. Although the label constantly evolves, there is always a strong rock 'n' roll feel with Melanie's sense of fun coming through.